The Scriptum Blog / How to write a thank you card

We all know that slightly flat feeling when you have spent time, money, and above all, effort on choosing a present which you know is utterly perfect for someone, but you haven't seen them open it. We've all been on the other side too - received a gift which has touched us ("I can't believe she remembered I wanted this!") but have had to restrain our visible enthusiasm lest Auntie Myrtle realise her Twix mug wasn't quite as thrilling as that incredible compass globe from cousin Althea. It's polite to write a thank you card for any present, but the really thoughtful ones truly deserve it. So, whether it's a dutiful note for a gesture gift or a heartfelt thank you for a long-desired treat, here are our four simple rules for the perfect thank you letter:

1. Be prompt. The acceptable length of the note is proportional to the time you've taken to send it. A couple of lines within a week of receiving a present is perfect, while if you leave it longer, you should really write at more length and detail to justify how long it has taken. And let's face it, the longer you leave it, the less likely you are to write it at all.

2. Be specific. Saying "thanks for the present" sounds like (and probably means) you can't quite remember exactly what they got you. Telling the giver how you have used/will use the item they got you is a nice way of letting them know you appreciate the qualities of the present. 

3. Draft it. A two minute scribbled draft will help avoid repetition of fulsome adjectives ("lovely" sounds a bit disingenuous when it has been used three times in a row) and also prevent spelling mistakes and messy crossings out. It doesn't have to be a masterpiece of world literature, but coherence and elegance are always worth aiming for.

4. Handwrite it. Even though it puts my views at odds with the über arbiter of etiquette, Debretts, who suggest that an emailed thank-you is sometimes acceptable, to me they will always look like you are just filling a dull 5 minutes at work, and frankly aren't worth the cyberspace they're written on. A spontaneous text at the moment of unwrapping is all well and good, but the rarer it becomes to write by hand, the more appreciated proper handwritten thank you cards become.

Some examples...

The dutiful note with draft, written the day after receiving the present:

The sincerely grateful note, written after a week:

The "I don't care about your present or you" email:

A word of caution to end on - never write a thank you card for a thank you card. This kind of gratitude one-upmanship is not only in poor taste, but can lead to the dreaded thank you loop. If you have friends who are also stationery addicts, it is disturbingly easy to become trapped on a Möbius strip of thank you notes, thanking them for thanking you, and receiving thanks for your thanks of their thankfulness.

The dreaded thank you loop

Once entered, the thank you card loop can only end in bankruptcy, madness, or death (or more realistically, repetitive strain injury in your writing hand). Having said that, if you insist on engaging in competitive gratitude, you can break the loop by sending a thank you card so magnificent that no reply is possible... so get these ones, and follow the four thank you card rules. You'll win every time.

Letterpressed Thank You Card Set